Getting the Message Out there
Getting your brand and message across to your intended audience can be difficult and time consuming, but it doesn't have to be this way.
If you go to a conference, business event or exhibition, you will undoubtedly be given pens, badges, bags and other products, all bearing a company's branding.
Many people think this technique is a waste of money because the items get taken home and then forgotten about. But do they?
Well take a look around your desk, or office or even your home, you will possibly notice pens, mugs, coasters and other items that you have been given free that have all been showing you their little message for months. All that time that message and branding has been sinking in to your subconscious.
Its subtle, but effective!
This method aids with brand development and recognition. By seeing a logo all the time it makes people feel more familiar with a brand, making it feel more trusted, even if they are not fully aware they are seeing it.
Choosing whats right for you
Choosing which product to advertise on depends completely on your customers, your message, and your budget.
Some items are best for large scale, and low budget campaigns, such as pens and badges. Where as others are better for smaller campaigns with a higher budget, such as mugs.
Most products come in a wide range of colours, so it is often possible to choose one that closely matches your brand or that will compliment your corporate colours.
Some products have what we call 'limitations', this means that they can only be printed on in one colour of your choice, while others can have up to 4. Some require the use of block colours, so these will not allow for gradients and tints. But you should be advised on this before placing your order.
Techniques
Advertising on products even has techniques to it. For example:
Advertising on a mug, if you want your message to be read by the drinker you can have it printed either on the right hand side of the handle, or inside the mug. But if you wish to get the drinker to show off your message you print to the left of the handle. Obviously this is not always true, as it relies on the drinker being right handed.
When ordering your product you will be advised on the size of the print area and remember to ask about how it will benefit your advertising campaign.
Evanto and You
Here at Evanto we will give you advice on what products will best suit your situation and budget.
If you advise us on your budget, and how many people you wish to reach we will design a campaign for you. Unlike most branded promotional merchandise companies we will think of your needs instead of our profits. We want you to get what you want for your money not what makes us the most money.
Our expert artworkers have extensive experience in producing artwork for a vast range of products, and know the limits and benefits of each one. They will produce high quality artwork using your brand, and get your message across in the best way possible.
You will be given a proof of your artwork before it is sent to the suppliers to be printed, so you can see exactly how it will look when it is printed. But if you are still unsure you can order a printed proof with some products (this does incur an extra cost).
At Evanto we will always give you what you want and what you need.
Check out our wide range of exciting products here!
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